Wednesday, May 18, 2011

Urban Cycling: a movement, a market, or both?

"...Better Infrastructure has certainly helped create a movement: the City of Sydney has (finally) invested in a Cycleways Network and delights in publishing statistics which show cycling up XXX% each day; the Coalition’s first budget in Victoria has promised “sunny skies” for bike infrastructure next year; BikePark facilities in Melbourne support the urban cyclist while their BikeShare in Melbourne and Brisbane capture both the tourist and local market.

At the same time, cultural programs have tapped into the this movement. State of Design Victoria has structured their 2011 program around ‘design that moves’; ArtCycle Sydney offers monthly guided tours of art galleries, BikeFest Melbourne was launched in 2010 and the International Bike Film Festival just keeps growing!

So what are the markets that support this movement?"

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